Jonah – the reluctant persuader

Is it possible to sell a product you don’t believe in? How motivated does one have to be to persuade a client, be it one individual or indeed a whole nation with a message in which you have zero confidence?

Well, apparently Jonah pulled it off! (See Jonah 3:1-10) 

Admittedly, Jonah’s message is full of the fire and brimstone vitriol that matches his disposition but, apparently, the Ninevites believed they deserved it and responded fully to the action point that Jonah put to them!

Which just goes to show you can catch some flies with vinegar if you don’t want to give away your honey!