Another cinematic prequel has arisen. Many may remember the fascination we had with the late 60s TV series and eventual movie Planet of the Apes. The plot explored what it might be like to consider a kind of reversed evolution process, where humans were a subspecies to the intelligently superior ape. Rise of the Planet of the Apes purports to demonstrate the feasibility of such a scenario, introducing a range of contemporary contentious issues and treating none with more depth than simple recognition via a single line of dialogue raised in the form of a question and the exchange of glances. The result is that one could use it as a discussion starter on such things as human genetics, animal experimentation, corporate greed, and species-ism – or one can just thoroughly enjoy a “chewing gum for the mind” movie treat.